Kotex’s Cat video ad by Ogilvy & Mather Advertising Shanghai – Cats

Kotex, Kimberly-Clark’s feminine care brand, released its latest brand campaign in China via funny viral video ads that show the importance of β€œworry-free protection that pleases the senses.”

β€œCat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer.

Project Title: Kotex Brand Promise Viral Campaign
Client: Kimberly-Clark
Creative Agency: Ogilvy & Mather Advertising, Shanghai
Chief Creative Officer: Graham Fink
Head of Copy: Thomas Zhu
Creative Director: Bamboo Zhuang
Associate Creative Director: Yaya Wu
Senior copywriter: Kiddy Wang
Agency Producer: Xiaolong Wu
Media Agency: Mindshare
Production House: Shine Works
Exposure: Online, pre-roll